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Bythorn & Keyston Brand Identity

Project type

Brand Identity, Illustration

Date

2023

Bythorn & Keyston were embarking on creating a Neighbourhood Plan, to protect, enhance and preserve their villages. They were looking for a brand identity consisting of a logo suite, colour palette and hero illustration to represent the villages involved.

Three logos were created one containing the illustration, another in a circular format and a third being typographic. A full suite allows the brand to use the appropriate logo depending on the use case.

The typographic choices in the logo maintain a modern yet authoritative look, using an elegant Serif font as primary, and a contrasting minimalist Sans font as secondary.

The illustration was created based on the shape of the unique churches in the villages, picking out key elements to ensure these are recognisable. I opted for simplistic, vector style to ensure simplicity on the eye which allows for this asset to be used across various channels at various scales whilst maintaining legibility.

Lastly, to visualise this identity business cards and a letter set were designed to show how the branding could be used across print materials which will be regularly used by the company.

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