hey, it's abigail
I’m a creative lead, senior designer and art director specialising in beauty, fashion and lifestyle brands.
I partner with brands to deliver elevated visual identities, standout packaging, and compelling digital experiences.
With strategic insight and hands-on design expertise,
I craft visual worlds that connect meaningfully with audiences — across brand identity, print, packaging, campaigns and digital touchpoints.
I thrive in collaborative settings, working closely with clients and agencies to bring their vision to life with flexibility, precision and timely delivery.
services
digital
Websites, email campaigns, social content, advertising, animation.
Homepage concepts, social identity systems, animated ads, or email design, I bring your brand to life across every digital channel with considered, high-impact creative.
brand
Identity systems and logo design, whether you’re launching a new brand or refining an existing one.
From full brand builds to considered refinements, I help shape distinctive, cohesive identities that feel elevated, intentional, and unmistakably yours.
Magazines, POS, packaging concepts
that feel crafted and premium.
Exceptional print leaves a lasting impression — the kind you want to keep, not discard. I bring refined craftsmanship and meticulous attention to detail to every print piece, from editorial layouts to premium packaging.
art direction
Campaign concept and direction, photoshoots, retouching and motion assets.
With extensive experience developing campaign concepts and directing photoshoots, I bring ideas to life with clarity and intention. From strategy through execution, I understand what it takes to build seamless, end-to-end campaigns that feel cohesive, elevated, and impactful.