hey, i'm abigail.
Senior Creative Designer.
Art Director. Creative Strategist.
I partner with beauty, fashion, wellness and lifestyle brands to develop creative that is considered, commercially minded and built to connect with audiences.
With experience spanning creative strategy, campaign development, art direction and design, I work across the full creative process — from shaping the initial idea and visual direction through to bringing it to life across every relevant touchpoint.
I combine strategic thinking with hands-on creative execution, giving brands both the bigger picture and the detail needed to make it work.
connect with me!
how i work
01
THINK
I start with the objective, audience and opportunity — understanding what the creative needs to achieve before deciding what it should look like.
02
CONCEPT
I develop creative territories, campaign ideas, messaging and visual directions that give a brand something distinctive to own.
03
DIRECT
I shape the visual world through art direction, photography, product, model, texture, motion and content direction.
04
DELIVER
I bring the idea to life across digital, social, CRM, paid media, print, retail and packaging — maintaining consistency without losing the nuances of each channel.
creative strategy
Campaign concepts, creative direction, messaging, propositions, audience insight, content planning and paid creative strategy.
art direction
Campaign art direction, photoshoots, model/product/texture direction, visual storytelling and motion.
creative design
Campaigns, digital, e-commerce, email, CRM, social, packaging, print and retail.
performance creative
Paid social concepts, hooks, messaging, creative variations, product storytelling and testing. That exactly mirrors the strongest framework from your new portfolio.
