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Susanne Kaufmann 20 Year Anniversary

Project type

Publication Design, Video Editing, Typography and Layout Design, Artworking

Date

2023

To celebrate 20 years of Susanne Kaufmann, I worked on an editorial paper containing the history of the brand, skincare and wellness tips and tricks, the importance of natural ingredients and more.

An in-store takeover campaign was also executed in KaDeWe Berlin in the form of a window takeover, and a pop-up counter in the store, where a launch event was held as well as being open to the public to discover the Susanne Kaufmann brand.

This involved my help with editing videos for the screens in store, designing print material such as signage, posters and POS.

The paper in particular involved working on the organising the asset hierarchy of the campaign, as well as typography and layout design. As Susanne Kaufmann is a luxury, natural skincare brand, produced in the alpine regions of Austria and Switzerland, this was represented through minimalist and editorial styling. With emphasis on beautiful, impactful campaign imagery ranging from nature, to spa, to product, all whilst utilising white space and consistent typography rules to achieve a luxury look and feel throughout the paper.

Credits:
Store imagery photographed by Martin Dziuba

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