Susanne Kaufmann AHA Enzyme Body Lotion

Worked in close collaboration with the brand founder to concept and shape the creative direction of this campaign. Led art direction across studio, model, and texture shoots to build a visually compelling and cohesive campaign narrative.

Also oversaw the design rollout across all brand channels and departments, including in store creative, digital homepages, CRM, and both paid and organic social, ensuring consistency, impact, and alignment across every touchpoint.