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Susanne Kaufmann Face Oil

Project type

Graphic Design, Digital Design, Campaign Concepts

Date

2024

Susanne Kaufmann launched a new product Face Oil, and as a part of this project I was involved from the beginning stages of concepting shoot ideas through to the complete campaign rollout across print and digital channels.

As the Face Oil is a hydrating, lightweight and glowy product, it was important to capture the fluidity of the oil in the art direction. So we looked at forming a warped reflection to resemble a wavy effect, and in other shots, we used materials to create some distortion. We also wanted to bring a pop of colour into these shots so we had a contrasting gradient background created from blue to yellow and by incorporating the blue this also nods to the secondary message of the importance of the bilberry ingredient.

When rolling this out across channels it was key to visualise the USPs and impressive claims alongside the beautiful imagery.

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