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Susanne Kaufmann Holiday 2025
Project type
Packaging Design, Art Direction
Date
November 2025
I led the packaging design for the Holiday 2025 collection, collaborating closely with illustrator Joanna Gniady to craft a festive, alpine-inspired world. Through bold color and rich storytelling, we reimagined and elevated the Susanne Kaufmann brand identity for this special seasonal release.
As Lead Designer and Art Director, I also oversaw the full campaign photoshoot, partnering with photographer Dave Andrews to bring the collection to life through considered stills and playful stop-motion moments. From concept to execution, I ensured a cohesive visual narrative that celebrated the spirit of the holiday season.
