Susanne Kaufmann Holiday Campaign

Designed the packaging of the entire collection, and led the rollout of all design assets for the 2024 Holiday campaign across all digital channels, such as the e-commerce website, paid social, organic social and CRM.

Art directed the lifestyle Holiday 2024 shoot which involved working closely with
a photographer, stylist and hand model. A variety of assets were shot from festive stills of the products, to shooting videos with micro movements, all with the aim of meeting the needs of digital channels, as well as stores.