Susanne Kaufmann Holiday Campaign

I led packaging design for the Holiday 2024 collection, creating a festive yet elevated visual identity across the entire product range while overseeing the rollout of all campaign assets across key digital channels including e commerce, CRM, and both paid and organic social to ensure a cohesive and impactful brand presence.

Additionally, I led art direction for a second Holiday 2024 shoot, working closely with the photographer, stylist, and hand model to produce a rich variety of assets, capturing everything from detailed product stills to micromovement videos thoughtfully crafted to meet the needs of both digital platforms and in store environments.