Susanne Kaufmann The Bestsellers Discovery Collection

Partnered closely with product development to design packaging for this curated collection of bestsellers.

To evoke a strong connection to alpine nature and the brands heritage, we introduced a fresh green color palette that brought new energy to the brand’s visual language.

I also led art direction for the lifestyle shoot and oversaw the creative rollout across all print and digital platforms, ensuring a cohesive and elevated campaign from concept through to execution.